Look around you when you are on a bus, train, or in a queue. A substantial number of people that you can see probably have their eyes glued to the screens of their smartphones. They could...
If you are running a business it is likely that you are concerned about the marketing activities that your company conducts. There are many forms of marketing today: print, television,...
The Rise of Mobile Advertising1
Why Use Digital Marketing2
Conversions: What really drive...3
The digital landscape has completely transformed – and not just over the last few decades. It continues to evolve and innovate with every passing month, with IT researching bodies predicting extremely exciting trends for the future of digital commerce. Arguably one of the most significant game changers has been the introduction and seemingly viral implementation of cloud...Read More
A discussion on the merits of a public cloud migration for businesses looking to push ahead in competitive times with a cost effective and highly efficient online IT infrastructure. The advantages of switching to a cloud-based IT environment over a traditional IT infrastructure are significant. However the trade-offs are considerable, and competing goals can cause conflicts of...Read More